15 years of keeping it simple

15 Years of Keeping It Simple: Frank Health Insurance hits milestone with 1.4 million health moments

Life may be more complicated than ever, but Frank Health Insurance has been keeping things simple for 15 years.

When Frank launched in 2009, we were listening to Love Story in our bedrooms and now we’re at The Eras Tour in stadiums across the world. In fact, the number of occasions1 Frank has supported members on their health journeys in the past 15 years would be enough to sell out the MCG 14 times! Take that Taylor!

From hospital visits to dental check-ups, Frank has been right there with members every step of the way:

• 80,230 hospital admissions
• 424,536 physiotherapy and hydrotherapy sessions
• 191,876 optical services
• 727,103 dental treatments
• 3,695 babies born

Nick Ilievski, Brand Manager at Frank, said since day one, Frank had been all about taking the complexity out of health insurance.

“Frank knows that everyone deserves coverage they can easily understand and easily access, whether they prefer to manage their health online or over the phone,” he said. “Our online platform is accessible and provides transparency, and our friendly customer support team is just a quick phone call away for those who prefer a more personal touch.”

Ilievski said Frank’s health insurance products were designed with simplicity and value in mind, with no hidden surprises.

“The products are always evolving, so that members can always get the best options for their circumstances, with no frills,” he said.

Frank also works with partners like AHSA Gap Cover to help members avoid out-of-pocket expenses, and smile.com.au to deliver affordable dental care.